Bird Box Redesign

This is redesign for the Netflix film "Bird Box." To start, 3 mood boards were compiled for inspiration. After 2 movie posters were made as well as billboards to complement them. Finally apparel was created to match the campaign as well as a guerrilla advertising approach.

MOODBOARDS

POSTERS

BILLBOARDS

APPAREL

AMBIENT IDEA

The guerrilla advertising approach, or ambient idea, is to have a line that people have to follow as the characters did in the film. This line is placed in popular areas, such as mall, but nowhere where it will obstruct the area too much. The line will lead to a stand where people can buy merchandise from the movie as well as Netflix subscriptions so they can watch it.

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