Little Kids Rock is a national nonprofit that is dedicated to building a world where kids can live rich, purposeful lives by ensuring that all public school children have the opportunity to unlock their inner music makers.
The goal was to rebrand this nonprofit and simplify its logo. Patterns, apparel, and promotional items were created to change the organizations image as well. The logo had to become more modern and easier to read.
The logo inspiration is a guitar with a kid in the middle. One of the most common instruments that the organization teaches is guitar, so it is fitting to keep that element from the previous logo. The color palette and type are supposed to reflect the organizations fun and playful nature.
Guitar
Guitar Strap
Drumkit
Folder
Music Sheets
Water Bottle
Drum Sticks
Guitar Picks
Tuner/Metronomes
